Lil Wayne and Mountain Dew collaborate for the second ad spot for the DEWeezy “This is How We Dew” campaign.

In collaboration with Grammy Award winning recording artist, Lil Wayne and the action sports youth development agency STOKED, the DEWeezy program enlisted 10 teens from the NYC area to work with brand and industry executives, including director Chris Robinson of Robot Films and Motive, a creative studio with offices in New York and Denver, to co-create a :30 second television commercial.