Kendrick Lamar releases visuals for “Sing About Me” off his Grammy nominated album, good kid m.A.A.d. city.

When the lights shut off, an artist’s dream is that their work will stand the test of time. The ones that influence our culture are the ones we most remember. Here, two powerful creative forces come together to elevate the status quo and lay ground to their legacy. This is their poetry. Sing about them. This is part one.

Video directed by Darren Romanelli. Track produced by Karl Richter of WENDEL.