Pharrell has started a new label, I Am Other, and Odd Futures front-man Tyler, The Creator is the first artist signed to the imprint.
Pharrell gave a statement on the new situation:
“They’re not getting the recognition in the mainstream media, but in the digital world they dominate – the 16-, 17-, 18-year-old virtuosos all over the world coming out of nowhere and just taking stake in their position. The Others are multifaceted, pro-active people who live outside the box and aren’t confined by categories.”
As P speaks on the imprint he says:
“I Am Other is aimed at launching a generation of self-motivated, Internet-savvy musical talent.”
Def Sounds will keep you updated as the deal specifics are revealed.
Updated:
Tyler took to twitter, and claims the deal with Pharrell is not happening. Check the tweets below.

















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