Pharrell has started a new label, I Am Other, and Odd Futures front-man  Tyler, The Creator is the first artist signed to the imprint.

Pharrell gave a statement on the new situation:

“They’re not getting the recognition in the mainstream media, but in the digital world they dominate – the 16-, 17-, 18-year-old virtuosos all over the world coming out of nowhere and just taking stake in their position. The Others are multifaceted, pro-active people who live outside the box and aren’t confined by categories.”

As P speaks on the imprint he says:

“I Am Other is aimed at launching a generation of self-motivated, Internet-savvy musical talent.”

Def Sounds will keep you updated as the deal specifics are revealed.

Updated:

Tyler took to twitter, and claims the deal with Pharrell is not happening. Check the tweets below.