Following the announcement from the Pepsi Co. relieving Lil Wayne from his endorsement deal with Mountain Dew, Airickca Gordon-Taylor, Emmett Till’s cousin, and the Executive Director of the Mamie Till Mobley Foundation, released a statement on behalf of the family of the civil rights icon.
- Previous: Lil Wayne Dropped From Mountain Dew
View the statement from the family of Emmett Till, via Airickca Gordon-Taylor, below:
Back in February, when I first heard the lyrics, I was in utter shock, disappointment and sadness.
Just as Mamie Till Mobley didn’t endure the pain of losing Emmett Till alone, many people have stood in solidarity with our family, even if it wasn’t the most popular stand to take.
The road less traveled is surely not the easiest but standing for your principles provides the endurance needed to fight for human and civil rights.
She commends the Pepsi Co. for taking a stand against Lil Wayne:
This decision was monumental, we commend Mountain Dew for taking action towards better social responsibility, and now I finally feel that we can exhale and focus on our beloved Mamie Till Mobley’s charge, ”Let’s get on with the business of positive thinking and living.
Simeon Wright, who was an eyewitness to the kidnapping of Emmett Till, also reacted to Pepsi relieving Lil Wayne of his duties as spokesperson of Mountain Dew:
This is beyond my expectations, I’m pleased that it happened and it shouldn’t waited for public outcry. Anything that belittles or degrades the memory of Emmett Till shouldn’t be in the public square.
Racism is still out there. Whatever you listen too, whatever you do, get an education. “Don’t let this system destroy you.”
Had the Till Family simply gotten the apology they deserved, this may not have happened.
As it was noted in the initial report about Mountain Dew and Lil Wayne severing ties, Lil Wayne’s publicist issued statement on behalf of the rapper and said that Wayne and Mountain Dew parting ways was due to “creative differences.”