As a result of petitions and protests from anti-sexism group UltraViolet demanding that Rick Ross be dropped from his endorsement deal with Reebok over date rape lyrics on the song “U.O.E.N.O,” the women’s rights group got their wish, and Reebok has cut all ties with the Miami rapper.
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As reported by TMZ, Reebok will no longer need Rick Ross’ services as spokesperson for the brand as the athletic company has dropped the rapper from his endorsement deal.
Reebok gave a statement on severing ties with the MMG rapper:
Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.
While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.
As of press time there has been no comment from Rick Ross on being dropped from his endorsement deal with Reebok.
Last night, Rick Ross was out in West Hollywood at BOA Steakhouse, he declined to comment when asked if he’s worried about losing his endorsement with Reebok.