According a press release sent out via PRNewsWire, Hennessy and Nas announce the new Wild Rabbit campaign, and that the legendary QB will serve as an ambassador for the promo campaign.
The press release reads:
Hennessy, the number one selling Cognac brand in the world, announced today that its successful “Wild Rabbit” campaign will continue for a second year. Centered on the notion that true greatness is reserved for those who have reached a level of mastery yet still push for more success, the “Wild Rabbit” program draws parallels among the journeys of leading icons in various fields and the paths being forged by Hennessy aficionados. The award-winning campaign, which in 2012 spotlighted inspiring tales of such masters as Manny Pacquiao , Erykah Badu and Martin Scorsese , will add a new ambassador to their ranks: multi-platinum recording artist and rhyme master, Nas.
Nas gave a statement on teaming up with Hennessy, as he said:
This partnership with Hennessy has been almost two decades in the making.
I am honored to be included in the group of previous partners Hennessy has selected over the years and hope this campaign will inspire others to ‘never stop, never settle.
Rodney Williams, Senior VP, Moet Hennessy USA spoke on working with Nas:
Our ‘never stop, never settle’ mantra communicates a value at the core of who we are as a brand and resonates with our consumers: pursuing one’s potential comes from an inner drive to continuously grow, continuously improve and seek greater levels of mastery.
Nas is not only a master in music, but is blazing new trails in film and philanthropy, among other passions.
To commence the partnership with Nas, Hennessy will hold a private concert, Hennessy x Nas Times Square Takeover, tonight at NYC’s R Lounge.
Following tonight’s event, it will be available for download via Hennessy’s Facebook page at 9:15 pm EST. Furthermore, fans will be able to link up with Nas during the event by tweeting questions to Hennessy’s Twitter page, @HennessyUS, which will be answered by the rapper during a live Q&A via Twitter.
For more information on tonight’s event, visit Hennessy’s Facebook page [here].