After teaming up on a $1 million plus Super Bowl XLV ad spot, Lipton and Hip Hop Superstar [twitter=Eminem]Eminem[/twitter] have come to an agreement to further their relationship.
The New York Times reports: The deal calls for Lipton-Brisk and Eminem’s label, Shady Records, to collaborate and promote Em’s artists, which is label home to long time Shady artist Ca$his, and now home to the four man wrecking crew Slaughterhouse and Alabama rapper Yelawolf.
The Times states “There will be events with the artists and, later in the year, live music events; the first artist event, with the hip-hop group Slaughterhouse, was held in New York on Tuesday. Consumers will also have a chance to sample the artists’ music in nontraditional ways.”
This is a good look for Slaughterhouse and other artist on the Shady Record roster. Finally one of today’s best Hip Hop groups who are under the radar will get the recognition that they deserve. We are all still looking forward to Slaughterhouse’s first release under Shady which will most likely come some time in the 4th quarter of this year or early next year, which will sure to have tons of great production now that they have the Shady/Aftermath machine behind them.
Slaughterhouse recently released their latest project, The Slaughterhouse EP, under the E1 umbrella.