Lil Wayne recently spoke to MTV about the growing popularity of his skateboard clothing brand, “Trukfit.”

When asked why he thinks the brand is becoming so popular, Weezy said, “I think because it’s not trendy and it’s not what’s the norm. People are tired of everything just being ‘what’s cool.’ Everybody’s wearing such and such, everybody’s doing such and such, and I don’t believe that’s what Trukfit is. Trukfit is just a bunch of little characters on a shirt, a bunch of sayings and stuff.”

The Young Money MC also shared some details regarding his involvement with the brand. “My designer sends them over to me in an email and I decline or approve, it’s that simple. And the kids are enjoying it. And not only the kids, I have pro athletes hitting me up, sending me their addresses, like, ‘I need a box of that sent to me every month’ or ‘I’mma wear that to my press conference’ or ‘I’m gonna wear that when I sign my deal.’ So it’s really moving.”

Wayne also discussed the origins of the name of the brand. “There was a truck that would come around the neighborhood for the less-fortunate people that can’t go to those stores, and he would have those same items – for less. If you were known to have that outfit, then it was not called an ‘outfit,’ it was called a ‘truckfit.'”

Check out the complete interview online at MTV.com.