Kanye West and Jay-Z’s Watch The Throne was released last Monday, August 12th exclusively on iTunes, and with-in the week ending Sunday night, the duo has broke the record for digital sales with 290,000 downloads in that time span.

With this accomplishment, Watch the Throne bested the previous one-week iTunes record set when Coldplay’s Viva La Vida Or Death and All His Friends  was released in 2008 and moved 282,000 digital copies through iTunes in its 1st sales week, and an additional 6,000 copies through other digital retailers marking a total of 288k sales combined.

The official numbers for digital and physical sales will be officially released on Wednesday by Nielsen SoundScan. At its current pace The Throne will debut at # 1 on Billboard moving somewhere between the 400-500k units of Watch The Throne.