The Rocawear clothing brand, that Jay-Z co-founded with Dame Dash, has seen global sales $500 million since they layed off 28 of their 56 employees at it’s Manhattan offices.

They have recently decided to have Jay-Z featured in the brands first-ever televised campaign. The campaign, which will be titled “From Marcy to Madison Square,” will begin to air on MTV, BET and primarily during NBA games on TNT.