Jay-Z continues to expand his portfolio as he has signed on to become the spokesperson for Duracell Powermat.

In a press release, released through Business Wire, Jay-Z gave a statement on his latest venture:

“I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution. I’m partnering with Duracell Powermat because they’re providing the solutions for the future.”

Stassi Anastassov, President Duracell, P&G speaking on bringing Hov to their team:

“The Duracell Powermat joint venture merges Procter &Gamble’s core expertise in consumer understanding, brand-building and go-to-market capability with Powermat’s technological innovation and ability to create a best-in-class wireless charging experience. When we thought about bringing together representatives from best-in-class categories, Jay-Z was the natural choice to be the new face and voice of Duracell Powermat.”

Ran Poliakine, CEO of Powermat Technologies says:

“Jay-Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story,” said. There is no better face or voice that can move people to adopt a new paradigm in power delivery.”

Ron Rabinowitz, CEO of Duracell Powermat, LLC adds:

‘We are proud to work with such an inspiring icon, whose music and success speaks to an entire generation all over the world. Our common vision and voice will pave the way for the upcoming wireless power revolution.”