[twitter=JayZ]Jay-Z[/twitter] has launched a new website, lifeandtimes.com, which its main focus is lifestyle,. As the trendsetter he is, he’s going opposite direction as most rappers who create a site.

Hov’s new site, Life and Times, name originates from his 1999 album release, Vol. 3- Life and Times of S. Carter.

The website specializes in lifestyle and by the sections listed on the site it looks like it will cover style, leisure, art and design, technology, music, sports, and also has a section called Jay’s.

Lifeandtimes.com launched today, so head over and see what’s to expect from Jay’s most recent venture.