While out in the UK at London’s Wireless Festival, SoulCulture TV caught up with J. Cole and the Roc Nation emcee speaks on the theory behind the title of his debut album Cole World: The Sideline Story , his fans’ mixed reactions to the project’s lead single “Work Out” as the follow up to “Who Dat,” and his understanding of the need to “play the game to change the game” with radio-friendly tracks without compromising the quality of his finished album; swearing, “I’m not gonna have an album full of pop records… I would quit before I did that.”

Cole World: The Sideline Story drops September 27th.