Diddy recently chopped it up with DJ Whoo Kid for Radio Planet, and spoke out against the people who have put a black cloud over the Bad Boy brand.

“Over the last couple of years, there’s been a strong propaganda movement that’s been brewing in the negative sense against Bad Boy, against what it is to sign to the Bad Boy label, if it’s a detriment to your career.”

Diddy says it’s just hate:

“Just hate. Just regular hate and also a lot of people not understanding how this industry works.”

As Diddy continues, he adds:

“This industry has a life expectancy of two years. It started a couple of years ago like, ‘What happened with this artist? Why isn’t this artist still on the label?’ So people started to try to give us a bad rap and spread that propaganda through the new generation. When honestly, nobody on Def Jam’s still on Def Jam. No one who was on Roc-A-Fella is still on Roc-A-Fella. There’s not even still a Roc-A-Fella. It was named something else. We the last people standing, we the last crew standing. And I’m not saying that with any disrespect towards anybody’s name who I just said. We not letting that propaganda ride.”

Listen to the audio from the interview below:

Wikipedia: of definition: —used as a function word to indicate a point of reckoning.