Hip Hop mogul Sean “Diddy” Combs continues to make huge moves outside of the music industry as he wraps up 2013 with a bang — and forms a partnership with the premium spirit, DeLeon Tequila.
As reported by NY Post’s Page Six, Diddy is expanding his liquor empire into the tequila market and he has partnered up with high-end DeLeon Tequila.
Diddy, who already turned his Ciroc premium vodka brand into a $100 million plus business, hopes to do the same with his latest venture, the high-end DeLeon Tequila.
According to Page Six‘s report, the Bad Boy boss “just sealed a deal to partner with DeLeon, which was founded by Brent Hocking in 2008 and was introduced to the US market on Cinco de Mayo, 2009. It has since won a string of awards.”
Diddy plans to celebrate the new deal by throwing a New Years Eve party at his mansion on Miami’s Star Island, which will be stocked with his new tequila brand that sells from $140 to $825 a bottle.