Last week, Kanye West confirmed that he severed all ties with Nike and signed a new deal with their rival Adidas for his “YEEZI” brand. Over the weekend, reports came in that Ye’s deal with Adidas was worth $10 million plus royalties. Now, Adidas issues a statement on partnering up with Kanye.
View the statement from Adidas making Kanye West’s deal with them official below:
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
Keep your eyes on Adidas in the coming months to see what comes out of the new partnership with Kanye.