recently spoke with CNN about his Street King Energy Drink campaign.

Fif explains Street King as an evolution:

“It has been a gradual process. At this point I need to show growth and do different things and be a strong impression on people’s life without it relating to music. Music was the platform for me to get enough attention to matter. Now I can do things that are really effective.”

He adds that his peers are watching his moves:

“When Jay-Z’s emailing me and Swizz is calling me, it tells me my peers are watching”

Watch 50 Cent’s interview with CNN below:


s/n Give me a late pass, as I forgot to publish this last night.